The brief was as follows:
Fast loading for better page ranking
SparklingPenny.com is build using 11ty static site generator, and is hosted as ‘headless’ which provides very fast loading time and high security. To help with speed, all images were compressed and a system font was used.
This is a high traffic, but it still loads very fast and hosting is free at Cloudflare.
Automatic Amazon links from keywords
A custom preprocessor was written to scan for keywords so that they can be replaced with affiliate links. All the author needs to do is write the keyword, and it converts to an Amazon link.
Optimized for SEO
SEO is very important for this site. It has all the required metadata and schema to ensure it ranks well.
Responsive
The site looks fabulous on laptops and phones.